Veronika Kneip has been working for Frankfurt School of Finance & Management since November 2009 as the Programme Manager for the B.Sc. in Management & Financial Markets. From 2000 to 2005 she studied Media Planning, Development and Consulting at the University of Siegen. She stayed in Siegen as a Research Assistant at the Collaborative Research Centre ‘Media Upheavals’ which has been funded by the German Re- search Foundation. Her PhD thesis is on Consumer Citizenship and Cor- porate Citizenship.