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The Need of a Critical Theory of Digitalization (Remark on the Point of
Technologization in the Manifesto)
Alexandra Colligs
Even if it seems correct that the hope for liberation cannot be placed in the acceleration of
technological development, an answer is still needed to the question of how the utopian pro-
spect of a third nature as a relation of care can be related to the current technological apparat-
uses and the power relations that pervade them. How, then, can the intertwining of nature,
culture, and technology be critically described and re-perspectivized? To pursue this question,
Critical Naturalism must incorporate the reflections of a Critical Theory of digitalization,
which critically points out how Big Tech has reduced the promise of technological liberation
to consumerism, and pushes a posthumanism in which the human mind is reduced to behav-
iourist predictions of behaviour.
That the relentlessly driven technological development which launches the super-rich into
space and yet abolishes neither hunger, nor disease, nor misery, does not strive for the best for
all, is by now probably obvious. However, this does not dispense us from a close analysis of
how our development into cyborgs (Haraway 1991), i.e. the intertwining of our way of being
with technological apparatuses, mediates our relationship to inner and outer nature. And how
this change is accompanied by the construction of an immense surveillance apparatus, which
on the one hand ensures the (bio-)political controllability of the population, and on the other
hand drives the production of ever new needs by evaluating the “behavioral surplus” (Zuboff
2018), the endless multiplication of which serves the purpose of new markets. Following the
reflections of the older Critical Theory, it is important to understand how the totality of the
technological mediation of our self-relations, as well as our social relations through the en-
compassing digitalization, reshapes and changes these relations. And how, in turn, they pro-
duce our inner nature, our needs, and, relatedly, our relationship to outer nature in a way that
structures these modes of relating in terms of domination and commodity form. In order to
pursue the questions further, it is necessary to take a closer look at the ways in which the
digitalization of the world intervenes in processes of subjectivation. It has to be considered
here in particular how our existence as avatars, i.e. as formalized, standardized, and disembod-
ied forms of representation of our selves in virtual space, relates to non-virtual reality. It seems